Lori Chai - Strategic Product Designer & UX/UI Designer

4+ years of experience specializing in solving complex business problems and designing for enterprise digital products

Some images and clients' name have been hidden to respect their privacy.

FINANCIAL SERVICES CLIENT

Designing the first digital account set up feature for bank accounts

The client was falling behind from its competitors in acquiring new bank account users because their personal banking web platform lacked a digital account setup feature. I led the end-to-end UX process for the web platform.

FINANCIAL SERVICES CLIENT

Public site redesign for payment processing solutions

My client offers merchants with payment processing solutions and point-of-sale devices. But as competitors from technology companies are offering better services and modern hardware, I help them strengthen their competititveness with a redesign of their public site.  

View case study
A wireframe of TD Bank displaying from the top a TD First Class Visa Signature Credit card with a button that says start balance transfer

FINANCIAL SERVICES CLIENT

Mobile app of a digital balance transfer workflow

I created and owned the end-to-end process of the client's first native mobile app experience for customers that want to submit an online balance transfer.

A wireframe of TD Bank displaying from the top a TD First Class Visa Signature Credit card with a button that says start balance transfer

FINANCIAL SERVICES CLIENT

Mobile development strategy POC

Build once. Deploy once. Use everywhere. This proof of concept explores the capabilities of a hybrid platform of a native mobile app and web browser and I explore if sharing the same UI will sacrifice the client's digital ecosystem’s current experience.

View case study
Mobile mockup displaying text fields to fill out a customer service question (feature is called secure message)

FINANCIAL SERVICES CLIENT

Public site redesign for business bank accounts

I redesigned my client's landing page for new business bank accounts to drive higher traffic and increase conversion rates for business bank account applications.

Case study is coming soon.

A wireframe of TD Bank displaying from the top a TD First Class Visa Signature Credit card with a button that says start balance transfer

Let's get in touch!

If you want to collaborate or talk about design, please feel free to reach out to me :)